About

Wayne David Atherholt

Wayne David Atherholt addresses a crowd of 850 people at the Vinoy Renaissance Resort recently.

I’ve spent the last twenty five years or more in the non-profit attractions business primarily with Museums and other cultural attractions in a variety of capacities.  Earned income, tourism and financial management have been areas of specialization.

One thing I’ve realized finally is that not everyone knows how to properly manage a non-profit attraction and position it for success.  By sharing this information, I hope some smaller non-profits, including museums and others in the tourism industry will achieve greater results and enjoy financial stability.

One of the greatest things professionally is to see a marginal tourism destination become great.  It is a fascinating and complex process with many, many variables.  One of the amusing challenges I give myself when traveling is to imagine turning some rather mediocre tourism destinations into great ones in my mind.  Its my version of words with friends I suppose.

Where to find help for a tourist destination or how to make a destination a better tourist draw aren’t things that are easy to find answers to.  I hope to be able to answer some of those over time and maybe in some way help some destination or attraction out there that I ordinarily wouldn’t be able to touch.

For more information on my background, you may check out my LinkedIn profile at: LinkedIn.com/In/Museums 

I tweet on a variety of subjects such as #Museums #Travel #Tourism and the great city I currently live in #StPete.  You may follow me on twitter: @WayneAtherholt 

If you’re interested in travel, there’s a travel blog I write too: HowDoITravel.com.

Thanks for reading – now let’s connect.

Wayne

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